From “The Speed of Trust: The One Thing That Changes Everything” by Stephen M. R. Covey
Most of us tend to think about trust in terms of character – of being a good or sincere person or of having ethics or integrity. And character is absolutely foundational and essential. But as I suggested in the previous chapter, to think that trust is based on character only is a myth.
Trust is a function of two things: character and competence. Character includes your integrity, your motive, your intent with people. Competence includes your capabilities, your skills, your results, your track record. And both are vital.