From “The Seven Mountains Mandate: Exposing the Dangerous Plan to Christianize America and Destroy Democracy” by Matthew Boedy
Turning Point Action, began in late 2019 and by 2020 was running a highly sophisticated social media campaign that downplayed the Covid pandemic and sowed doubt about the upcoming election. It ramped up spending in the 2022 election cycle and hosted several conferences and rallies. By 2024 it could be said Turning Point was ruling the party as a whole. Politico noted that long-standing groups such as CPAC had “lost their pull,” barely filling their convention ballrooms, while Kirk played a key role in usurping the chairwoman of the GOP, Ronna McDaniel. On the eve of the 2024 election, in which Kirk and Turning Point played essential roles putting Trump back in the White House, the Atlantic called Kirk the right’s new kingmaker. At a Turning Point fundraiser at Trump’s Florida estate in December 2024, Donald Trump Jr. said, “Charlie runs truly one of the finest operations, not just in modern politics, but perhaps ever.”
Since embracing the seven mountains movement, Turning Point is no longer merely a youth-oriented group. It has an army of staff in every major city to reach all ages. It has widely expanded its content creation and media capabilities. It hosts women’s conferences and men’s summits. Turning Point Action has gone on to run multimillion-dollar canvassing campaigns in several election cycles. In 2021 Kirk and McCoy started Turning Point Faith, a branch that targets pastors and their congregations. That has made inroads in charismatic and Baptist churches, two significant parts of the broader American evangelical landscape. And Turning Point Academy has started schools, giving out free curriculum thanks to generous donors.