From “How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion” by David McRaney
When they began their work, the debate about same-sex marriage was burning white-hot in the United States. As with any wedge issue today, people daily gathered online to trade arguments and call one another idiots, and the dominant sentiment was that this was a disagreement that could never be settled. We would just have to wait for generational churn. Articles saying as much appeared every week in major newspapers, pundits parroted that resignation nightly on cable news channels, and many people who supported LGBTQ issues in the media had given up trying to persuade their opponents.